Make your website work harder and more efficiently with a DXP
As a business, you’ll know that the list of third party platforms to juggle can be extensive and time consuming. It’s a lot of plates to spin – CMS, ecommerce platform, mobile sites, personalisation engine, CRM, email platform….the list goes on. Digital Experience Platforms (DXP) reduce the number of those plates so you can manage your customers’ experiences more comprehensively within one system.
This month we take a look at how DXP’s can help e-commerce websites in 2023.
DXPs – what are they?
DXP, or Digital Experience Platform, is a software platform that provides a seamless and personalised experience for customers across multiple digital channels, including websites, mobile apps, social media, and more. It enables businesses to integrate multiple technologies, such as content management, customer data management, e-commerce, and marketing automation, to provide a comprehensive solution for managing customer experiences.
You could say the DXPs bring it all together for your customers.
What are the advantages of a DXP
The advantages of using DXP are numerous to most businesses who may be managing multiple platforms or looking at headless implementations. These include:
Improved Customer Experience: DXPs allow your business to provide a seamless and personalised experience for customers across all digital channels, resulting in increased customer satisfaction and loyalty. Typically they include a CDP (customer data platfom) that tracks and measures activity, which can then be used as the core personalisation engine.
Increased Efficiency: By integrating multiple technologies into a single platform, you can streamline your operations and reduce the time and resources needed to manage your digital presence.
Better Data Management: DXPs allow you to centralise customer data, making it easier to analyse and use to improve customer experiences and personalise marketing campaigns.
Improved Collaboration: DXPs allow different departments within an organisation to work together seamlessly, resulting in better communication and collaboration between teams.
Scalability: DXPs can scale with your business as it grows, allowing you to add new features and functionality as needed to meet your changing needs. For example, you could start with a CMS platform & DAM (digital asset management system), then add a CDP to enable content personalisation and so on…..they are “composable”.
Increased Agility: DXPs allow your buiness to respond quickly to changing market conditions and customer needs, enabling it to stay ahead of the competition.
Reduced Costs: By consolidating multiple technologies into a single platform, you can reduce costs and improve your overall digital investment ROI.
Who can benefit from a DXP?
A DXP system can benefit any business, team or function that wants to provide a seamless and personalised experience for its customers across multiple digital channels.
Here are some specific examples of groups that can benefit from a DXP system:
Ecommerce businesses: These businesses can benefit from a DXP system as it allows them to deliver a personalised shopping experience to their customers across all digital channels. They can use DXP platforms to integrate multiple technologies such as e-commerce, content management, and marketing automation to provide a seamless shopping experience.
Marketing teams: Marketing teams can benefit from DXP systems as they can use the unified customer profile provided by the DXP platform to create personalised campaigns across multiple digital channels. They can also use DXP systems to track customer behaviour and preferences to optimise their marketing efforts.
Content creators: DXP systems can benefit content creators as they can use the content management capabilities of the platform to create and manage content across multiple digital channels. They can also use the platform to deliver personalised content based on customer behaviour and preferences.
Customer service teams: These teams can benefit from DXP systems as they can use the platform to manage customer inquiries and support requests across multiple digital channels. They can also use the platform to provide a personalised support experience based on the customer’s history and preferences.
IT teams: IT teams can use the platform to manage multiple digital technologies in a unified way, reducing the complexity of managing different technologies separately. They can also use DXP systems to integrate new technologies as needed and ensure that they work seamlessly with the existing systems.
Our experts at Tin Soldier can help you to choose if a DXP system is right for your business and advise on what is required to implement one.
Popular DXP platforms
- Acquia Digital Experience Platform: This is an open-source DXP that offers a range of solutions, including content management, personalisation, e-commerce, and marketing automation. It provides a unified customer profile that integrates customer data from various sources to deliver personalised experiences. Read more
- Adobe Experience Cloud: This is a comprehensive DXP that offers a range of solutions, including Adobe Experience Manager, Adobe Campaign, Adobe Target, and Adobe Analytics. It provides a unified customer profile that integrates customer data from various sources to deliver personalised experiences.
- Sitecore Experience Platform: This is a DXP that offers a range of capabilities, including content management, e-commerce, marketing automation, and personalisation. It allows businesses to deliver personalised experiences based on customer behaviour and preferences.
- Salesforce Experience Cloud: This is a DXP that offers a range of solutions, including Salesforce CMS, Salesforce Marketing Cloud, and Salesforce Commerce Cloud. It allows businesses to deliver personalised experiences across all digital channels.
- Optimizely Digital Experience Platform: This is a DXP that offers a range of capabilities, including experimentation, personalisation, and optimisation. It allows businesses to deliver personalised experiences based on customer behaviour and preferences.
In summary
BY CRAIG RUNDLE
Director at Tin Soldier
Craig, founder and Director @Tin Soldier lives and breathes digital. Being slightly geeky, since the late 90’s he has been involved and watched the internet grow from one page websites through Web 2.0 and more recently with the advent of AI technologies. Craig’s passion is ecommerce, in particular creating great customer experiences through personalisation, content and connected systems.