Efficient growth through a Magento multi-site.
Client
- Panasonic NZ
Services provided
- Content strategy
- UX/UI design
- Ecommerce development
- ERP integration
- External storefront integration
- Ongoing support & maintenance
Platforms used
- Magento Open Source
The challenge
Loved by New Zealand households and businesses for over a century, Panasonic’s diverse range of products, systems, and services are designed to benefit the lives of New Zealanders.
We work closely with the Panasonic NZ sales and marketing teams to build brand presence and increased sales across a range of products and services.
Panasonic required intuitive web stores for key product and service streams. We needed to not only showcase their expanding product range, but also offer flexibility to support growth into the future.
What we did
Leveraging the power of Magento’s flexible and intuitive solution, we combined content and commerce, providing Panasonic’s internal marketing team with an easy to manage multi-site.
The multisite encompasses the following:
- power tool brand, Tough Tools online store
- invitation-only staff and partners online store, PanaPartners
- security brand, iPRO B2B store
- product feed integrated with TheMarket.com
The site integrates with the Panasonic’s internal ERP system for streamlined order management processes, improved product catalogue consistency and reduced order to shipping times and costs.
The results
Without breaking a sweat, the Panasonic marketing team have been able to manage products and promotional activity for multiple storefronts.
We continue to work with Panasonic to prioritise and implement ideas to accelerate their growth and performance further.
